A Non Smoking Generation

A Non Smoking Generation


Company


Foundation ”A Non Smoking Generation” was established in Sweden in 1979.

Challenge(s)


To introduce the first digital training in the foundation’s history.

To digitize half-day training so that it can reach as many as possible.

Results


With a limited budget, a training for school staff was created.

The participants of the training step into two teenagers shoes for one day. They see the world and the tobacco exposure through the eyes of the teens.

Participants are taken to different places, situations and social circles that are important for these young people, including social media.

The complexity of addiction is shown by placing these teens in two different life situations.